It Pays to be Emotional
Great Big Story Commercial Director, Pippa Scaife wrote an op-ed for AW360 about what it means to be a feminist and why it pays to be emotional in advertising.
“Whilst I try not to use feminism as an excuse to be the loudest voice in every room, I can see it sneaking into the majority of my day to day decisions.”
“It’s not a coincidence that I’ve ended up working at CNN, where I am constantly inspired by and proud of our intrepid female reporters; Christiane Amanpour, Clarissa Ward and Nima Elbagir.”
Results that matter
Discover the success of our data driven approach to campaigns with a deep dive into previous multiplatform solutions through our case studies. Whether you are looking for a custom crafted campaign or seeking to expand your publishing channel with content from CNN, see how our expertise can help your brand grow.