CNN International’s global brand studio are master writers, designers and filmmakers

Create engagement for your brand

Create specializes in human storytelling, drawing on CNN’s production heritage to offer cross-platform solutions to meet your brand’s objectives.

The studio provides end-to-end creative services from campaign development to optimization.

Award-winning team

With more than 15 years of experience using bespoke ad-tech, communications expertise, and audience insights the studio build and track award-winning campaigns.

Most recently, Create won Best Content Studio at the Digiday Media Awards Europe 2022 and Best Site Design for the Samsung ‘Signed with Love’ campaign at the Digiday Media Awards Europe 2022.

BMW: The Art of Leadership won the Grand Prix and Best Art Direction at the World Luxury Awards in 2021.

01 08

The power of branded content

Telling personal human stories creates the most emotionally resonant content. For your brand, this is most effectively brought to life through the power of branded content.

Emotionally engaged customers are:

Icon - receipt
3x more likely to re-purchase
Icon Dark Background - Speech bubble
3x more likely to recommend
Icon Dark Background - Basket
44% are less likely to shop around
Icon - money
33% are less price sensitive

Create Responsibly

Create has joined Ad Net Zero initiative, working with the Albert, AdGreen and Isla carbon calculator tools to obtain carbon neutral certification on global film productions and events. We will place sustainability stories at the center of campaigns, and ensure all films and events are produced with our carbon footprint front of mind.


Your story starts here

Want to target engaged audiences, license content or create authority for your brand?

Contact us